What is Videography?
Videography is simply the process of capturing videos or moving images using electronic media. It is the art of shooting video in a way that elicits a desired effect on the viewer or target audience. A videographer is the person who shoots videos, as the camera man and is also the person in charge of the production of the video. It is the holistic process of the production of videos from conception to the final product. Learn and get hands-on experience in Videography at MyCampusPost.
Why are videos so important for businesses?
In today’s era video marketing plays a vital role in business marketing campaigns. Video is one of the newest additions to businesses promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Here are few as to why videos are so important to any business today:
1. Boosts Conversions and Sales
Research shows that when businesses added videos to their website/landing page, it increased their conversions by 80%. It is also seen that around 74% of users watch an explainer video about the service/product before they decide to purchase it. Videographers therefore have currently emerged as a great asset to companies resources in boosting their conversions and sales.
Video in form of content for businesses to share information is considerably expensive but the ROI is comparatively much higher for it. Also, irrespective of the quality, videos always works. It’s like the popular saying that video is like pizza – when it’s bad, it’s still pretty good! Videographers output therefore is measured highly ROI driven inducing companies to must-have a videographer for their business.
3. Builds Trust
Videos are the best content formats to trigger emotions and engage customers. Videos foster trust in the minds of customers. With the innate fear of being cheated cause of physical barriers, videos gives customers a realistic and more personal approach towards the company. It invokes trust and confidence to make a purchase decision. It is the videographers skills that helps the brand create this trust in the minds of their prospective customers.
4. Google Loves Videos
Videos elongate the time spent by a visitor on the website. Visitors rather than scrolling and flipping, they tend to play videos to understand information at the shortest span of time. Longer duration on website signals high relevance to search engines. You have 53% more chances on appearing on Google Search Result Pages if you have embedded videos on your website. So, videographers, your content also serves for SEO of the company.
5. Appeals to Mobile Users
Brands today are highly sensitive about the personal experience that customers have with their product. Currently studies show Youtube viewers consumptions increases by 100% every year as people now tend to use Youtube as search engine for all their queries. It is the videographers job to create such videos to instantly appeal to the businesses target customers.
6. Can Explain Everything
Usually, trying to explain a concept gets really challenging? Videos gets difficult to explain concepts to life and easily comprehensible by the customers. 98% of people say they resort to explainer videos rather than content to understand a product/service. Also, in their hectic schedule readable content is difficult to consume. Videographers therefore are endowed with important responsibility of getting the business as smartly as he can to the customer.
If you are looking for a career in videography, as a Videographer, Director, Editor or even as a Videography Intern MyCampusPost can help. The leading millennial publication empowers budding videographers to develop their skills in visualising, scripting, storyboarding, shooting, editing and sharing of videos. If you are looking for your first job as a videographer, MyCampusPost can help you get your elementary basics right and build your portfolio of your work for better employment prospects.